The keynote from HipByte is going to be awesome

Laurent and the crew at HipByte are going to announce some very cool things during the keynote at this year’s conference. If you love RubyMotion, you’re going to love this. The rumor is RubyMotion v3 will be a game changer.

Some cool new speakers have been added, HipByte wrote about it here.


I want to thank Mark Rickert again for his awesome marketing tips. I learn something every week.


If you missed the last issue, you can find it here: issue #22

Happy coding, Todd Werth (@twerth)

 

Articles, News, New Gems, and Blog Posts


Apr 14th, 2014 – “screencast – Episode 19 – Dates with MHPrettyDate, NSCalendar, and NSDateComponents” by Jack Watson-Hamblin

Apr 14th, 2014 – “RubyMotion #inspect 2014: Announcing More Speakers, Student Tickets” by RubyMotion

Apr 12th, 2014 – “gem – rkmotion – A RubyMotion wrapper for RestKit the Objective-C framework for iOS for interacting with restful web services.” by Dennis Major

Apr 10th, 2014 – “Listening to User Feature Requests” by Mark Rickert

Apr 10th, 2014 – “When in Doubt, Rake Clean” by Ray Hightower

Apr 8th, 2014 – “RubyMotion Success Story: A Dark Room” by RubyMotion

Apr 8th, 2014 – “podcast – Hack and Heckle 058 rubymotion, ms dos open source and oculus rift” by Benjamin Morgan

Mar 18th (I missed this one), 2014 – “Presentation – Learning Rubymotion March 18th” by Garrett Heinlen

 

RubyMotion Mac App of the Week


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March 19th, 2014 – Inspire Wallpapers By Jonas Bruun Nielsen

“Inspire Wallpapers updates your desktop background with inspiring quotes to help you become the best you can be.”

 

iOS Marketing Tip of the Week by Mark Rickert


Have you ever tried a service that offers to market your app to “millions of users in a couple of days”? I have. I’ve done both paid and free versions of this marketing tactic for my app Textables. I’m going to open my books and stats to show you whats worked for me and what hasn’t. Lets take a look at the numbers:

EventPriceDaysSalesProfit
Initial ReleaseFREE5145$0
Price Increase$0.994226$18.32
Featured in 3 Magic Shots App
Cost: $150
FREE51,407$0
Price Increase$0.991417$11.74
Featured in AppAdvice
Cost: $0
FREE422,816$0
Various PricesFREE/$0.99/$1.9947280$93.60

Total promotional fees: $150 (they wanted $300, I talked them down to $150)

Total Profit: $123.66

As you can see, the paid app promotion did only a fraction of what the free promotional service did for me in terms of getting the word out about my app. I’ve yet to break even from the costs associated with that paid promotion.

In the future, I’m not going to be using paid promotional services for new apps and instead rely on more traditional app marketing channels and social networking/word of mouth.

 

RubyMotion Tip of the Week


Add your own fonts

If you need a font in your app, you simple put them in your /resources folder and add them in Rakefile:

app.fonts = ['VarelaRound-Regular.ttf', 'FontAwesome.otf’]

 

One more thing


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The #inspect 2014 app is almost done, then it will be submitted to the App Store. However, you can grab it and check it out now, here is the repo.

 


If you have any tips, blog posts, or want to sponsor this newsletter, please send emails to todd@infinitered.com